Market exploration
Before any budget is spent: market potential, competition, the price level you can actually achieve, and the countries where your product works first. Including the honest answer about where it does not fit.
Your sales force in Asia Bangkok
We build bridges between Europe and Asia.
GT Healthcare runs sales in Asia for European manufacturers of medical devices and pharmaceuticals — from exploring the market and selecting distributors through to managing your partners and the clinicians whose opinion moves a purchase.
Not consultants, but operators Based in Bangkok Reporting without gaps
Understand the marketFind the partnersMake the sale
- Based in
- Bangkok — the centre of Southeast Asia
- Sectors
- Medical devices & pharmaceuticals
- Our role
- Your sales force, not your advisor
- Working languages
- English and German
What we do Services
We are not consultants. We are operators.
You build the product. We take on everything that turns it into revenue in Asia — as your sales arm on the ground, not as an advisor charging by the hour.
Choosing distributors
We know which houses actually deliver and which ones only sign. You get a vetted, negotiated shortlist rather than a list of addresses.
Running the sales
Targets, forecast, pipeline, follow-up. We manage your partners operationally instead of calling once a year and hoping for orders.
Technical & sales training
Product training, application training and sales argumentation for your distributors' teams — on site, in the language of the market.
Key opinion leaders
Heads of department, medical societies and reference hospitals decide in Asia whether a product takes hold. We look after those relationships personally — visit by visit.
Reporting & business reviews
Full transparency: numbers you can trace, regular reviews and open communication — including when a number does not look good.
Who we work for Three sides, one bridge
Well, we don't build physical bridges.
We connect European manufacturers, Asian distributors and investors who finance healthcare innovation. Each side brings something the others are missing.
For manufacturers
Market access without your own structure on site
You supply the innovative product, we supply the network and the market knowledge. We build your distributor network and manage it closely, instead of leaving it to fend for itself.
- Market exploration and positioning for your product
- Building and running the distributor network
- Training, business reviews, KOL visits
- Short routes to your customers from day one
For distributors
A portfolio your region actually needs
You know your market better than any manufacturer in Europe does. We bring you products that fit it — from manufacturers who lead technically and hold their quality.
- Access to vetted European manufacturers
- A sales strategy developed jointly for your region
- Regular training and workshops
- One contact in your own time zone
For investors
Access to growing healthcare manufacturers
The healthcare market is growing fast, and smaller manufacturers in particular move much quicker with the right capital behind them. We know both sides and bring them together.
- Pre-qualified medical device and pharma manufacturers
- An assessment of the market potential in Asia
- Support for the partnership beyond the closing
- Return and patient benefit in one decision
The market Why Asia
A market that is growing — and that demands proximity.
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Growth Europe no longer offers
Rising healthcare spending, new hospitals and a growing middle class: Asia buys medical technology at a pace that established markets left behind long ago.
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Relationships are the real currency here
A network built over decades is valuable anywhere. In Asia it is priceless — and it cannot be bought at short notice.
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Bangkok sits in the middle
From here, decision makers, distributors and opinion leaders across the region are a few hours away. That makes visits, training and reviews affordable rather than exceptional.
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Nothing sells from a distance
Registration, price negotiation, procurement cycles, cultural expectations: all of it is decided locally. That is precisely the part we take on.
Working together Process
Four steps to the first order.
Each step ends with a decision that is yours to make. You do not have to commit to the whole thing in order to start with the first part.
First conversation
You introduce your product, we say openly whether and where it has a chance in Asia. Free of charge and without obligation.
Market exploration
Market potential, competition, price level, regulatory effort, and the target customers worth approaching first.
Partners & agreement
Selecting and negotiating distributors, setting targets and terms, and dividing responsibilities between you and us.
Sales & support
Training, reference customers, KOL work, ongoing management — and reporting that keeps you in the picture at all times.
Who is behind it About us
You talk to the person who does the work.
No intermediate layer, no account team, no product that disappears among hundreds of others in a portfolio.
Board Member Bangkok
Alexander Glaenzel
More than 25 years of international experience selling pharmaceuticals and medical equipment — and, for years now, based where the decisions for the Asian market are actually made.
- 25+ years of international sales in pharma and medical devices
- Market entry, distribution and key account management across Europe and Asia
- Building and running distributor networks in Southeast Asia
- Working languages: English and German
Before you write Questions
What manufacturers ask us first.
Are you consultants, or do you actually run the sales?
We run the sales. Delivering a market study and then saying goodbye is not our business. We build the distributor network, manage it operationally, sit at the table with the customers, and let ourselves be measured on how revenue develops.
What kind of products do you work with?
Medical devices and pharmaceutical products from European manufacturers: equipment, consumables, diagnostics and the software that goes with them, for hospitals, practices and laboratories. What matters is less the product category than whether the product offers a real advantage in the Asian market.
Which markets do you cover?
Southeast Asia is the focus, and we work out of Bangkok. Depending on the product, the registration effort and market readiness we add further countries in the region — step by step, not all at once.
How quickly will we see results?
That depends on the registration requirements for your product, on the price level and on the competition. After the market exploration we give you a realistic timeline for your specific case — rather than a number from a brochure that helps nobody.
Do you work exclusively?
Usually yes, within a defined product category and with agreed targets. We invest heavily up front in market development and training, and for that reason we do not take on products that compete directly with an existing partner.
What languages do you work in?
English and German — with our partners in Europe and in the market alike. This website is available in both languages.
Next step Contact
Tell us about your product.
A short introduction is enough: what the product does, where it is approved, and what you want to achieve in Asia. You will get an honest assessment of the market opportunity and a proposed next step.
info@gt-healthcare.de